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. i think this may be keeping with the idea that citi is an international company. don't need as much stuff here. maybe. >> to the extent financial services are being commotitized. reflective of changes going on overall at financial services as you get out of markets that are so transparent now that you can't make the margin that you once again. therefore you have to focus on the cost size. >> i don't think people understand how much money they used to make. in a transaction you could hide gross credit. you could say you're buying this at 100 but you are getting to 98. no one is taking two anymore. those were the ways you really made a lot of money if you were a sales trader. >> the bulk of the layoffs is from global consumer banking. >> global consumer. >> they are talking brazil, hong kong -- >> those are growth markets. >> that's fascinating. 35% coming from that. >> and 25% from institutional clients. >> what the heck are they doing? are they retreating? the whole thing was to put everybody there. i guess -- >> it's not a supermarket. they want to be bodega. >> they didn't think p
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